Solid Wooden Furniture: Choosing a Wood for Your Home

If you’re looking for quality furniture for your home, you can’t get any better than solid wooden furniture. Hardwood furniture is renowned for its strength and longevity, as well as its attractive natural appearance. Whilst wood furniture ranges share these qualities that make them perennial favourites, there are a wide variety of different woods and styles to choose from, each with its own characteristics. How do you know which wood will be successful in your home?We know that solid wooden furniture is an investment and we want to help you get it right. This article takes you through some of the popular woods so that you can decide which one is right for you.Pine FurniturePine furniture is often finished in a wax or lacquer which is ideal for bringing out the beautiful honey-coloured grain of this fine timber. Pine hardwood offers a light and attractive appearance that makes it a favourite for home furnishings. The pine dining table is a popular seller and there are plenty of dining sets out there that rework the traditional pine table in stylish contemporary design. As pinewood is relatively quick and easy to grow and found across Europe, it is also the cheapest option when choosing solid wood furniture. This makes it an excellent choice for families and first time who want a great product at an even better price.Oak FurnitureIt’s hard to go wrong with oak furniture. It is often considered to be the choice for hardwood furnishings and this reputation is well deserved. As one of the most durable woods, solid oak furniture offers a quality and robustness that is hard to beat. It is versatile in manufacturing and the stunning natural grain of the timber means that oak furniture is available in a wide range of styles and designs and is always beautiful. The quality of oak is reflected in higher pricing, however the all-round characteristics of this timeless classic ensure that money spent on solid oak furniture is money well spent.Indian Oak FurnitureLike its European and American cousins, Indian oak offers excellent strength and durability for home furniture. Indian oak’s difference lies in the colour and tone of its fabulous natural grain; it is a more colourful timber, resplendent with shades of pink, orange and brown which create a beautifully textured, patterned effect. Indian oak furniture collections such as Indian Sheesham and Indian Zen are renowned for their eye-catching and unique ethnic effect. Prices remain relatively high for solid Indian oak furniture but if you’re looking for a wood which offers the quality and reliability of a classic oak with an unusual exotic twist, then this could be the timber for you.Mahogany FurnitureAn old time favourite, mahogany furniture exudes distinguished elegance and excellent taste. This beautiful fine grained wood changes from a deep rich red to a reddish brown as it matures. Mahogany furniture is usually finished with oil, which preserves its deep colouring, although it is easily damaged by water marks. Sticky fingers and spilled drinks will ruin mahogany furniture in no time so families with young children are best to avoid this wood, at least until the kids are older. On the bright side, mahogany is naturally resistant to rot, decay and infestation, and all mahogany timbers today come from sustainable forests. Although it is less commonly found in homes these days, many people still choose mahogany furniture for its distinctive colouring and sophisticated style.AshAsh is an extremely attractive, light coloured wood with some excellent characteristics. Ash furniture has less knots and a more solid colour than oak or pine due to its tighter grain, which some people find more attractive in wooden furniture. Its timbers are both strong and elastic, making it a popular material for modern furniture manufacturing. Solid ash furniture is wonderfully robust and offers great longevity; it is comparable to oak in terms of its durability but a better supply of ash wood means that it also cheaper. Many households choose ash furniture for its pleasing appearance, sturdy nature and excellent price.From pines to oaks, beeches to mahoganies; there’s a furniture collection out there to suit each home, taste and budget.

The True Essence of Digital Marketing in Dubai Real Estate

Digital Marketing brings about great evolution in the field of marketing and regardless of what industry the concept is interpreted, there is always room for innovation and creativity. Unfortunately, this concept is not well adopted by Dubai Real Estate in the recent times, and a Pied Piper (of Hamelin) approach has been followed by most of the digital marketers which is losing the true essence of Digital Marketing. Most marketers try to copy the concept of one another and sometimes unlawfully even disguise their artwork concepts to catch leads online which although works great for numbers but it is almost zero when it comes to conversion because of quality.In the basics of marketing, it is taught that every product has its own unique selling proposition (USP) and thus has a different target audience, where one marketing strategy cannot be applied to all. The setback of not following this concept has brought about digital marketing to such a stage where almost the same advertisements are being exposed to same audience over and over again via social media, emails, SMS and online portals which dilutes the interest and confuses a genuine client to what should be opted for amidst this war of similar offerings around all digital channels. Additionally in this process there has been a huge wastage of resource occurred that could have been capitalized better if an optimal utilization approach was adopted. One of the major reason witnessed behind this scenario is the gap that exists between marketing team and their on-ground experience of real estate. Generally, the organizations when they outsource their marketing campaigns to external agencies the objective of both the parties are different where the organization intends to save cost for the marketing campaign and on the other hand the marketing agencies focus on generating more numbers in leads so they can argue on their next contract renewals. In the whole process the essence of advertising the USP of the property is deprived and instead of targeted marketing, the approach goes to mass marketing concept which then again goes against the literature of digital marketing. The only party happy in this scenario is the service provider that are Google and Facebook as their business earns more revenue as the competition gets intense and companies are willing to pay more for the same campaign.The digital marketing especially social media, SEO and SEM works mainly on bidding structure for a certain set of audience, and of course the mightier bid wins the race, but a well experienced marketer would always opt for an optimal bidding strategy on a specific target segment which would reduce down the cost per qualified lead significantly and eventually would utilize the concept of digital marketing to the fullest. It is high time now that marketers and especially digital marketers should realize the full potential of digital marketing and bridge the gap between knowledge of Dubai Real Estate and marketing approach which would immediately provide better results. The second step includes researching on the appropriate target audience for a specific property and justifying the time spent on this research which would discriminate quality versus quantity at large.The culprit of this situation cannot be solely blamed upon digital marketers, rather the industry leaders and deciding management have also contributed to a large extend where they have missed out on allocating the right resources at the right time on the right places. Firstly, it is highly suggested to conduct digital marketing in-house since the stakeholders involved in the campaign are many at times exposed to sensitive data of clients and an in-house marketing resource would be not only be focused more upon generating quality leads, but would abide by the values of the organization and would not put up fake or flashy ads which in the long run only results in wastage of monetary resources. Additionally, there should always be an experienced real estate personnel working closely with the marketing team to ensure the research and messages are appropriate and accurate. In the event that organization intends to outsource marketing campaigns, it is highly advised to allocate an experienced personnel as a point of contact for the agency who would not only monitor the progress but would work closely to devise campaigns and messages which only would ensure success in the long run.Although, the current situation depicts not a very good picture for digital marketing in Real Estate, but if this Pied Piper approach is not followed and right tools are used by the right person with the right resources, there is still a lot to be extracted from the benefits of digital marketing.

5 Stages of Effective Brand Building

Building a brand image is a top priority with every organization. The way a brand is portrayed, its features are highlighted and the hype that is created around it, determines the success of the brand.A brand passes through five major stages before it gains recognition.Stage 1- Brand AppraisalBrand appraisal deals with the abundance of healthcare opportunities available for the target segment of a particular brand. This stage needs for the following 5 tasks to be performed in order for a clear picture to be put forward regarding the potential of the brand.1. Market Analysis: Market analysis involves a deep understanding of the international medical market scenario. One must take into account the size of the target segment, the opportunities for growth, the geographical location, cultural differences and the challenges a distribution channel may provide.2. Analysis of competition: In analyzing competition, one needs to be aware of the key market players operating in the international market. One needs to monitor those playing a supplementary or complementary role.3. Analysis of consumer segment: This involves a study of a consumer’s purchase decisions and the regional influences that might influence decision making. For example, a US customer and an Indian customer may have different viewpoints with respect to a specific product.4. Competency Analysis: Requires assessment of the skills and knowledge base of an organization with respect to its medical technology, R & D (Research and Development), its production capacity, sales and distribution services.5. Analysis of the socio-economic conditions: It involves the operational analysis of the environment and tracks changes in societal behavior, change in global trends and its implications.Stage 2- Brand DefinitionBrand definition involves developing a detailed description of what is being offered. How it will be positioned in the market? How will it garner consumer’s attention? How will the brand be portrayed?Brand Definition comprises of the following 4 activities:1. Brand Reasons: Why should a consumer select your product? Could it be that the brand previously used was expensive, had less quantity, etc.2. Positioning of the Brand: Identifications of gaps in the present market and finding a suitable location to launch your brand. Use of creative advertisements would help promote your brand’s image.3. Mapping a brand: What attributes does your brand represent? The features highlighting your brand and the issues connected to its launch and growth needs to be scrutinized and contemplated thoroughly.4. Brand Image: This involves measuring the product scores against specific attributes, surveying socio-economic profiles and geographical advantages, the benefits that the brand can derive and the future image that the brand is trying to establish.Stage 3- Brand ArticulationBrand articulation explores various factors by which a brand presents itself to its target consumers, how its offer is presented and how it connects. This stage is further sub-divided into three steps:1. Building Brand Identity: A requirement is felt for helping build the brand with the means of innovative logos, brand success stories and its breakthrough features.2. Brand Communication: Involves the use of promotional elements that may be employed in communicating your product to target consumers. A brand brief would need to be created that addresses questions such as who is the target consumer, keeping in mind the demography and psychographics of the region. One needs to assess the consumer’s current beliefs and attitude regarding a specific product category or brand. What is it that makes your product different from the others? How should the communication be done? What would be its tone? Would it be sophisticated, simple, friendly or aggressive?3. Brand Service: Deals with how a product must surpass its physical presence and connect with a consumer. It requires complete coordination with all vertical and horizontal partners, example hospitals, transportation systems, facilitators, etc.Stage 4- Brand MeasurementBrand measurement does not aim at just creating and launching a particular brand. It tracks the real market conditions and ensures that it succeeds. The following metrics need to be measured consistently on a monthly, quarterly, half yearly and monthly basis- Market-share, pricing in the healthcare sector, sales and consumer loyalty.Stage Five- Brand ExecutionThis involves the use of end-to-end solutions which is an integral part of a brand launch. Brand Execution is probably the most challenging part of the product marketing process. It is the place where risk is most visible. However, there is increase in confidence levels when a brand is well defined, styled with detail and a creative brief is build around it. Based on the objectives and creative inputs for your brand, specific brand assets and campaigns may or may not be needed. By performing a thorough market analysis, one can effectively avoid unnecessary marketing programs that do not fit a brand’s requirement.